大家一定对七宝万科广场非常的熟悉——熟悉的奶茶店铺，熟悉美美的服装店，熟悉有创意的文具店……

You must be quite familiar with Qibao Vanke Mall—bubble tea stalls, clothing shops and creative stationary stores…

上海万科广场是上海万科带着“过去遇见未来”理念打造的城市西南全维度立体生活中心，倾力为人们营造多重体验的生活娱乐氛围。上海万科广场毗邻七宝古镇，独享江南水乡自然风光。在上海万科广场，古今传承，给人独具风情的城市印象。上海万科广场被定义为上海西南全维度家庭娱乐购物中心，融入了零售、影院、餐饮、儿童、文化多业态。它带来全方位的生活体验，不仅带有万科独特的生活标签，同时融萃中西精妙。根据中国购物中心等级评价标准2019年评定为国家五星购物中心

Shanghai Vanke Mall was constructed by Shanghai Vanke as a comprehensive, multi-dimensional urban hub. Built on a philosophy of “let the past meet the future”, Vanke Mall is devoted to creating a diversified living and entertaining atmosphere for people to experience. Vanke Mall abuts Qibao the ancient town, enjoying a natural scenery characteristic of the Yangtze River delta. Here at Vanke Mall, the past legacies got carried on, which makes a unique urban impression upon each visitor. Shanghai Vanke Mall is defined as a full-dimensional family entertainment and shopping center; it’s home to a lively mix of retailing, movie theaters, restaurants, children and cultural industry. It offers a comprehensive living experience, bearing not only Vanke’s original marks, but also a fantastic combination of the east and west.

这个暑假，上海德英乐学院的学生前往七宝万科广场调研，从经济学、消费者行为等角度来重新看待七宝万科广场。

This summer vacation SDAers went to a field study at Qibao Vanke Mall, having a renewed look upon it through the perspective of economics and consumer behavior.

上海德英乐学院户外调研

参加本次七宝万科广场调研的同学分成三个小组，分别调研：

Students were divided into three groups, following three different research topics:

1. 关于学生群体对于七宝万科商场的消费需求的调查;

Consumer demand of the demographics of students at the Vanke Mall

2. 一楼标志牌特征的优点&需要改进的地方，以及问询台统计;

Traits of the signs at the first floor& where they can be improved, and the systems design of the information desk

3. 研究顾客的购物路径，并询问一些顾客一些感想和建议。

Research the shopping path of customers and inquire about their thoughts and suggestions.

今天我们就跟着三个小组的同学一起走进上海七宝万科广场。

Now, let’s follow our students and have a close look at the Vanke Mall.

**组

组名：宇宙**科研小组

Group Name: Scientific Research Group

学生群体在七宝万科广场的消费需求的调查

The research of the consumer demand of the student population at the Vanke Mall

同学们通过在不同楼层发放调查问卷，收集数据并进行分析，了解学生群体的消费喜好。在调研的过程中，大家感受到了一些挫折感，特别是当发放问卷被拒绝的时候，但通过不断的调整战术，最终获得126份答卷。

Students handed out their questionnaires at different floors, and then collected and crunched the data, getting to know the consumption preferences of students. During this process, some of our students got pretty frustrated, especially when they were rejected. But they constantly adjusted their tactics, finally receiving back 126 questionnaires.

“总的来说，这次调查活动还是十分成功的，虽然大家在刚开始向学生顾客询问能否让他们帮忙填写问卷时非常尴尬，也很害羞，但经历了这三天后，大家都变得更大胆，也更不怕被拒绝，这在今后做研究调查时是十分有用的”

In generally, this research is quite successful. Though everybody was so embarrassed and shy when they ventured out to customers, asking them to fill out the questionnaires. After three days’ adventure, they grew bolder, and no longer felt uncomfortable about being rejected, which is useful for our future research activities.

——Scientific Research Group

户外调研

第二组

组名：TQ小组

Group Name：TQ Group

一楼标志牌特征的优点&需要改进的地方， 以及问询服务台统计

Traits of the signs at the first floor& where they can be improved, and the systems design of the information desk

观察是TQ组使用比较多的方式，通过对楼层标示的观察，以及对整个商场设计的观察及思考，给出合理的建议。同时问询服务台实习的小伙伴，除了要熟悉商场内部的构造。还需要记录顾客的提问，并进行统计分析。

Observation is the method frequently employed by members of TQ Group. Through the observation of the signs at each floor and the whole design of the mall, students have done some hard thinking and offered many suggestions. While for students working at the information desk, they needed not only to familiarize themselves with the inner structure of the mall, but also record the inquires made by customers and categorize them.

两个小分队每天会进行小组讨论，交换得到的信息，比如顾客的问题与频次，并通过信息分享，做出分析图表，配合着顾客的反馈进行深一步的归纳与分析并给出建议。

Two squads would hold their daily group discussion, exchanging their information, such as the questions, along with the frequency, made by customers. And through their information-sharing, they made bar charts and forms on the basis of what they’d learned and armed with the feedback offered by customers, they further categorized and analyzed, providing advice and suggestions.

“在这次活动中，我们难免会遇到一些问题，比如分析路径，解答顾客的疑问，这都是非常新颖的尝试。在最后的调研汇报中，我们也向七宝万科广场的三位领导提出了我们在调研过程中遇到的疑问，他们给予了非常专业的回答。在此十分感谢学校以及老师，七宝万科广场的负责人以及**人员，让我们完成了这次的研究调查。”

“During this whole program, we inevitably bumped into many challenges, such as the analysis of customers’ shopping path and the answering of their questions. Those were daring attempts. In the final presentation of this research program, we also posed our questions that arose during our research to three directors at Vanke Mall. They answered professionally. We owed a big thank you to SDA, our teachers, and directors and staff at Qibao Vanke Mall for helping us finish this research.”

——TQ Group

第三组

组名：FC战队

Group Name: FC Group

顾客的购物路径研究

The research of customers’ shopping path

FC战队的调研任务中，需要跟踪顾客，并记录顾客的购物路径图，并向顾客发放调查问卷，根据收集到的数据进行整理和分析，获得有效数据和信息。

FC Group's research task required students to hand out their questionnaires to strangers, and based on the information they gleaned, to categorize and analyze it, and finally draw out effective data and conclusions.

“**次担任队长这样一个领导性的角色，让我体会到了作为领导他人这个角色的不容易。在整个调研中，我们需要在了解顾客购物行踪后上前问一些问题，但经常会被顾客拒绝，这让我想到自己每次也会拒绝别人的一些调查，以后我如果在有时间并且确保安全的情况下，会尽量回答他人的这种调查，帮助他们的。最后一天的成果展示也让我的演说有了更好的锻炼，同时也非常感谢七宝万科的负责人，对我们的调研给予高度的评价，并且给了我们很多很好的建议。”

“It was my first time to assume my role as a group leader, which made me realize how hard it was to lead others. During this whole process, we needed to ask customers some questions after we’d learned their shopping path, and many times we got rejected. It reminded me of how I said no to others when they were making some research. And I decided that I would participate those kinds of research as long as I had the time and was ensured safety. I also learned a lot from the group presentation at the end. A big thank you to directors at Vanke Mall—they gave us great reviews of our research efforts and offered us many suggestions.”

——Mina from FC Group

“这是我**次参加这种商业项目，非常感谢学校和七宝万科给我们珍贵的机会，让我收获很多。比如说做生意就是找到合适的目标群体，像七宝万科广场，群体是家庭。然后了解他们共同的心理诉求，然后围绕这些共性的心理诉求建立商业模式去服务这个群体，这样得到更多消费者的认可。”

It was my first time to participate in such business program. I really appreciated that SDA and Vanke Mall offered us such a precious opportunity. I learned a lot from it. Running business is to find the right target audience. In the case of the Qibao Vanke Mall, it is the family. After pinpointing this target, we need to understand what they want and build our business model based on their need, trying to satisfy their demand. Only by this way can we earn more recognition from our customers.

——Sophia from FC Group

“这次的活动对我来说意义非凡，因为它是我做过为数不多的，从策划到实践再到展示成果的团队合作项目。将课堂所学的知识运用于实践中，是一件非常有成就感的事情。同时也是对我们课堂知识的补充。学校这类的活动，建议每位同学都不要错过，一定会让你有满满的收获。”

This program meant a lot to me, for it was one of the few group activities I had taken part in from its planning, to its realization, and finally to the group presentation. It brought you a great sense of achievement when you applied what you’d learned in the classroom to the real world. I recommend each SDAer participate in such programs provided by our school. They surely offer you many valuable things.

——Emily From FC Group

七宝万科广场是一个完整的商业生态，对在校的高中生也是极好的学习调研场所。上海德英乐学院背靠强大的万科资源，为学生提供了无限可能的大舞台，为大学学习生活奠定了基础。在本学期暑假，上海万科总建筑师张海涛先生将带领德英乐的学生深入建筑学，体验大师级别的建筑设计。

Qibao Vanke Mall is a business ecological system unto itself, and it’s also a great venue for high school students to conduct their research. SDA, backed up by the enormous resources of Vanke, provides students a stage with infinite possibilities, preparing themselves for their college life in the future. In this summer vacation, Vanke’s chief architect Mr. Zhang Haitao will lead SDAers onto a journey of exploration, where they are going to dive into architecture and appreciate top architecture designs by masters.

上海万科双语高中报名、校园参观及了解招生动态，请： ，或通过下方报名通道登记。