Mastermind探路者课程是上海德英乐学院特色课程之一，学校联动万科不同板块，继续为学生们带来mastermind2.0课程。

今天，小编将带领大家走进万科在上海的高端住宅项目——中兴路一号。总设计师理查德·罗杰斯说：“建筑不是短暂性的城市商品，以世界建筑设计审美形成自己的身份，让建筑不仅具有强烈的现代感，同时具有鲜明的文化辨识度，与建筑所在的地区、族群、城市历史建立深刻的并放眼于未来!“

上海德英乐学院

中兴路一号就是一个这样的城市新地标，德英乐的学生将这个超现代化的房地产进行调研，学习了解高端房地产行业的方方面面：从周边布局到整体规划，从设计理念到落实，从课本到实践……今天让我们来听一下参加“中兴路一号调研活动”的学生都学到了哪些?

Mastermind is one of the featured courses here in SDA. SDA mobilized other sources of Vanke, bringing forward Mastermind 2.0 for our students.

Today, let’s take a close look at Vanke’s high-end housing project in Shanghai—Oriental One. The chief designer Richard George Rogers said, “Buildings are not temporary commodities of a city. Constructing an identity based on the aesthetics of world-renowned structures not only bestows a sense of modernism upon the building in question but makes it a prominent cultural symbol as well. The building would establish links with its surroundings, its community, the history and prospect of the city.”

Oriental One is such a new city landmark. SDAers are going to dive into this super-modern real-estate project, researching and exploring every aspect of the upmarket real-estate industry, from its surroundings to the layout, the designing philosophy to its actual realization, theories to practices…Let’s hear what those participants have to say.

Janet Zheng：

在中兴路一号的三天，是我非常宝贵的经历。给我印象最深刻的是房地产销售这个职业，销售的话术很重要，房子的优点及理念要在很好的时机传达给客户，从聊天中获取客户的想法，并有针对性的进行销售，所谓“你所需要的，正好是我专业的!”除此之外，我们了解了“中兴路一号”周边的配套设施，感叹万科在地产的布局居然如此周密而且有前瞻性!角色扮演的环节，让我重新认识了销售行业，特别是房地产销售，不仅仅是买卖房子，更需要对城市规划、对出售的房源、对万科提供的服务等有非常具体详细的了解，有自己的见解。就我个人来说，如果再给我一次机会，我下次还想来卖房子!

My three days at Oriental One was a precious experience to me. What impressed me the most was the profession of real estate sales. The sales pitch is of paramount importance—communicate the merits and philosophy of the property to the clients at right moment, get to know their thoughts during the conversation and tailor your speech according to what they have in mind. It’s a case in which we offer professional help where clients need it. On top of that, we learned many community services and facilities around Oriental One, which showed how meticulous and forward-looking Vanke was in designing this whole housing project. Role-playing updated my opinions on marketing, especially the marketing of real estate—it isn’t just about selling; it involves detailed knowledge of city planning, listings, Vanke-provided services and personal insights. I would take part in this program again if I were given another chance!

Tony曹东岳：

中兴路一号，一块属于万科的高端楼盘。复刻的大建筑师理查德·罗杰斯的办公室，我们都可以感觉到这中西合璧的设计和目前没有的建筑结构使得整片中兴路一号建筑群在上海有着具有特色的位置。正如领队销售描述的：“这样的建筑结构使得我们的房子住户可以按照自己的想法来设计房子，给了不同需求的客户更多元化的选择。”与此同时，房地产营销也让我学到了很多，例如小区的即将开发的商业区、即将开发的学校、以及周边商业综合体、四通八达的地铁及公路等，把整个社区联动起来，让中兴路一号成为一个中心地带，给住户带来极大的便利。这一次，我们不仅学习到了世界知名设计师的设计，领略了房地产的营销，还有最重要的——为客户着想。

Oriental One is an upmarket housing project of Vanke. From the retro-style office of the chief architect Richard George Rogers to the vividly recreated models, we got to appreciate its Chinese-Western style and original structure, and had a sense of its unique place upon the cityscape. As was introduced by the head of the sales team, “Such a building structure obviates the need of bearing walls, which means you may get to design your own house according to what you have in mind. More choices for different clients.” At the same time, I learned a lot about many things involved in real estate marketing, such as the business district and schools about to be constructed around the neighborhood, nearby shopping malls, roads and the metro system. All of them weave together into a web, with Oriental One at its center, making it extremely convenient for house owners. Through this program, we not only got to know the design by a top designer, appreciate the skills of property sales, what’s more important, the idea of having the clients’ interests at your heart as well.

中兴路一号调研项目让德英乐的学生从不同的角度、不同的方面了解万科高端房地产板块，让对建筑设计感兴趣的学生真正从用户体验开始了解设计，让对经济、营销感兴趣的学生实地感受高端营销，为客户提供最适合的方案。同时学校为高年级的学生提供****的学习探究活动，例如由上海万科总建筑师张海涛先生带领建筑方向的学生进行实地实习等。我们期待更加精彩更加丰富的调研活动!

The program of Oriental One provided a platform for SDAers to understand Vanke’s upmarket housing project from different perspectives and through various aspects. For students interested in architecture, they got to know what designing truly was based on the users’ experiences. For students interested in economics and marketing, they experienced what high-end marketing felt like and how to provide the optimal scheme for clients. Besides, SDA presented researching activities catering to upperclassmen, like the internship program led by Vanke’s chief architect Mr. Zhang Haitao for students meaning to pursue architecture major in their college. We expect more interesting activities and researching programs coming in the future!

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