• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

As well as covering the traditional, founding concepts and theories of marketing, you will also develop knowledge of social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer. This course broadens your understanding of management, business and beyond marketing.

Careers:

If you have previously studied marketing or general business, our MSc International Marketing can help you to develop your career in this area to understand the latest trends. If you have never studied marketing or general business previously, you can use your new-found knowledge to launch careers in marketing or continue in a marketing role. Choosing a pathway in Management could be of interest if you are looking to develop your management skills or become a manager in the future. The most obvious role that many graduates have moved into is a marketing manager related role, where they have a solid understanding of marketing coupled with knowledge of key business management skills. Graduates move into all sizes of business and across all sectors. Many have launched their own businesses.

所属院系

进入哪个院系学习？ School of Business

中国学生入学要求

为来自中国的学生设计 Students with a Bachelor degree with an overall average grade of 75% or above from a recognised university will be considered and borderline cases if the student has a relevant degree and good grades in relevant subjects and/or relevant work experience of at least 5 years will also be considered. IELTS score of 6.5 overall, including at least 6.0 in writing and 6.0/5.5 in the other three components.

课程信息

学制：全日制(12 个月)

学费：£18,950.00 (¥ 171,117) /年

开学时间：2022九月27日

申请截止日期：

留学地点：Dundee City CampusUniversity of Dundee,Dundee,DD1 4HN, Scotland