• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

As well as covering the traditional, founding concepts and theories of marketing, you will also develop knowledge of social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer.

You will take a closer look at an organisation’s approach and engagement with its customers and wider stakeholders, through its brand. You will learn what a brand is, its concepts, how to manage it and use tools and frameworks to analyse information. Branding looks at the totality of an organisation’s approach, including its visual and written representation, as well as its strategic vision.

Careers:

Graduates move into all sizes of business and across all sectors. Many have also launched their own businesses.

Our graduates go on to work in areas including:

• marketing manager, financial services
• marketing & comms officer, energy industry
• marketing manager, agency side
• digital marketing officer, public sector
• marketing consultant, own business
• brand manager, FMCG

所属院系

进入哪个院系学习？ School of Business

中国学生入学要求

为来自中国的学生设计 Students with a Bachelor degree with an overall average grade of 75% or above from a recognised university will be considered and borderline cases if the student has a relevant degree and good grades in relevant subjects and/or relevant work experience of at least 5 years will also be considered. IELTS score of 6.5 overall, including at least 6.0 in writing and 6.0/5.5 in the other three components.

课程信息

学制：全日制(12 个月)

学费：£18,950.00 (¥ 171,117) /年

开学时间：2022九月27日, 2022一月17日

申请截止日期：

留学地点：Dundee City CampusUniversity of Dundee,Dundee,DD1 4HN, Scotland