• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

This course combines a thorough understanding of theories and practices in the area of mass media, marketing and public relations, with an insight into the workings of the industries. Half of the degree is dedicated to the study of media; the other half to marketing and public relations.

The course sits in the School of Culture and Communications, however in order to provide the best expertise in all areas, it combines units from two Faculties/Departments:

• Media related course unit, School of Culture and Communications
• Marketing and Public Relations course units, Department of International Business, Marketing and Tourism

The Media side of the degree aims to provide you knowledge of the social, political and historical dimensions of contemporary media forms and institutions and introduce you to the major schools of critical theory and their relationship to the media and media texts. The course also has an emphasis on practical skills (in the area of radio and written journalism), and it embeds more recent media forms all across the units.

The marketing and the public relations elements of the curriculum cover both theoretical and practical aspects of marketing and PR, and they are also contextualised within some elements of brand management and corporate communications.

Former students now work in communication and PR departments, events management agencies, magazine publishing, journalism, media production and research, digital media production and teaching. Some former students continued they studies, focusing in areas covered in the undergraduate studies, such as TV Production and Events Management.

所属院系

进入哪个院系学习？ School of Culture and Communications

中国学生入学要求

为来自中国的学生设计 A science A-Level is preferred.

课程信息

学制：全日制，含预科阶段(4 年)

学费：£12,900.00 (¥ 115,421) /年

开学时间：2022九月20日

申请截止日期：

留学地点：Luton CampusPark Square,Luton,LU1 3JU, England