• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ The BSc Marketing with International Tourism Management course aims to enable you to develop the necessary skills for, and knowledge, practice and understanding of, the tourism industry.You will become a self-directed, self-regulated reflexive learner, using an awareness of opportunities for careers or further study in the tourism industry.With a good grounding in business and marketing the course offers students an industry focus in tourism management with good employment opportunities across a range of employment opportunities in both marketing and tourism rolesThis inter-disciplinary course combines key subject areas of business, marketing and tourism management in a practice-oriented way that allows you to develop a deep theoretical understanding and practical knowledge of tourism marketing and management where you will:• Benefit from a course that opens up career opportunities as a business and conference organiser, outdoor activities/education manager, theme park marketing manager, tourist information centre manager, travel agency manager, tour operator marketing manager, hotel and leisure marketing manager, and offers access to a wide choice of further study.• Learn essential skills for careers in the tourism industry, in a department with close links to local tourism, hospitality and business organisations.• Study areas including: intercultural management in tourism, tourism and society, critical issue in tourism and hospitality, business practice, marketing, consumer behaviour and marketing communications through a combination of classroom-based learning and fieldwork activities.• Gain additional insights through field trips to local and international organisations facilitated by your Department.• Explore the relevant theory and research areas and learn how to apply them through practice, when you will work on real-life briefs and case studies

所属院系

进入哪个院系学习？ Department of Business Systems and Operations

中国学生入学要求

为来自中国的学生设计 A science A-Level is preferred.

课程信息

学制：全日制(4 年)

学费：£12,900.00 (¥ 115,421) /年

开学时间：2022九月20日

申请截止日期：

留学地点：Luton CampusPark Square,Luton,LU1 3JU, England