• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Marketing embraces psychology, consumer behaviour, management, innovation, sociology and popular culture and is central to life in the 21st century.

Marketing graduates, with understanding of the dynamics of modern business marketing, are highly employable, and this professionally-accredited degree will ensure you are up-to-date with developments in communications, digital and social media as well as essential business functions like finance, HRM and operations. After studying buyer behaviour, marketing data analysis, branding, competition, and media and communications, combine it all in practical assignments.

This provides you with an understanding of modern business marketing and will ensure that you are up-to-date with developments in communications, digital and social media, as well as business functions like finance, HRM and operations.

Our professionally-accredited course will provide you with the opportunity to take the Introductory Certificate in Marketing qualification awarded by the renowned Chartered Institute of Marketing (CIM), with further exemption opportunities for the CIM Professional Certificate and CIM Professional Diploma. After graduation, this could provide a great way to start your marketing career and save you time and money towards your professional marketing qualification.

The combination of subjects you will take throughout this course will allow you to think rigorously and creatively about problems. Employers value people who can get things done and on this course you will bring the thinking and doing together.

The course will enable you to access a varied career path which will enable you to experience marketing and marketing communications and potentially be employed within areas of integrated brand communications, specialist marketing or in-house functions e.g. advertising, client-side brand management, business to business marketing, industrial marketing and for Not for Profit organisations.

所属院系

进入哪个院系学习？ Department of Business Systems and Operations

中国学生入学要求

为来自中国的学生设计 A science A-Level is preferred.

课程信息

学制：全日制(4 年)

学费：£12,900.00 (¥ 115,421) /年

开学时间：2022九月20日

申请截止日期：

留学地点：Luton CampusPark Square,Luton,LU1 3JU, England