• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ BSc Marketing and Management degree combines a rigorous in-depth knowledge of marketing, together with a solid grounding in business and management to prepare you for a wide range of exciting and rewarding career opportunities.You will develop highly prized specialist skills in digital marketing, consumer behaviour and global brand management, plus essential business and management skills in areas such strategy and leadership.In the first year of our BSc Marketing and Management degree, you will build a firm foundation for modules in subsequent years by studying core business and management subjects.In the second year, you will start to develop an in-depth understanding of marketing by attending specialized modules such as marketing research, consumer behaviour, global brand management, and digital marketing. You will also be able to choose from a wider range of business options.For those with interest in retailing careers, Loughborough’s renowned expertise and corporate connections in this areas means we offer a stream of retailing modules that enable you to tailor your degree to suit your career ambitions.Following your professional placement or study abroad year, the final year provides advanced specialised core modules on marketing strategy and planning, and marketing communications, along with a broad range of optional modules in many areas of marketing and management.Our Marketing and Management degree will also help you to develop your communication and interpersonal skills and your ability to work in groups, essential for working in fast-paced marketing and management roles.Skills for employability is a key part of the Loughborough experience and can really boost your job prospects. This degree has two modules specifically built in to help you develop your study and employability skills. There are also specific modules in entrepreneurship to help those with aspirations to start or develop their own businesses.

所属院系

进入哪个院系学习？ School of Business and Economics

中国学生入学要求

为来自中国的学生设计 AAB (excluding General Studies, Critical Thinking, Communication and Culture and Citizenship Studies). In some circumstances we may ask applicants to achieve specific grades in certain subjects. While no specific A Level (or equivalent) subjects are required, we strongly prefer combinations drawn from traditional (academic) subjects to demonstrate a range of numerical, analytical and discursive abilities. These A Levels include: Ancient History, Biology, Classical Civilisation, Chemistry, Economics, English Language/Literature, Geography, Government and Politics, History, Languages (non-native), Law, Maths/Further Maths, Philosophy, Physics, Psychology, Religious Studies, Sociology and Statistics.

课程信息

学制：全日制(4 年)

学费：£21,000.00 (¥ 187,895) /年

开学时间：2022十月4日

申请截止日期：

留学地点：Main SiteAshby Road,Loughborough,Leicestershire,LE11 3TU, England