• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Digital marketing is one of the fastest growing, most dynamic areas of the marketing industry. This constantly evolving field continually pioneers new technology, channels and pushes the boundaries of marketing practice. It's helping to redefine the nature of customer relationships, along with the increased use of global marketing strategies, more sophisticated branding techniques, integrated marketing communications and e-commerce.

Created in close collaboration with senior digital marketers and the Chartered Institute of Marketing (CIM), our MSc Digital Marketing degree will expose you to the very latest thinking, tools and techniques in digital and social media marketing.

You will be exposed to a broader view of marketing, the growing significance of digital marketing and the impact these activities have on people, organisations and societies. In your third semester, you’ll choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an internship experience project, or a business research project.

Designed for aspiring digital specialists

This course is aimed at students from a range of backgrounds who don't necessarily have a background in marketing. Whether you want to work for a major international organisation or small-scale start-ups, our MSc Digital Marketing degree will ensure you learn the theory, tools and techniques needed to develop into a specialist marketing professional ready to operate at strategic and tactical levels in industry.

What you’ll gain from this degree?

• a Graduate Gateway accreditation from the CIM which means you will have the option to gain two professional qualifications - the Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional Digital Marketing.
• the opportunity to attend different advanced workshops with our industry partners and expert practitioners, where you will sharpen your practical skills.
• learn skills and knowledge within strategic marketing and digital marketing processes.
• demonstrated knowledge and understanding of digital marketing tactics and implementation.
• the ability to effectively use information

Careers and employability

At Nottingham Business School, we’re focused on your employability from the start of your postgraduate degree. We provide you with a learning experience that integrates theory and practice.

and communication technologies relevant to the marketing discipline. the ability to analyse a variety of relevant data used in diverse contexts to support effective decision making in the marketing discipline.

所属院系

进入哪个院系学习？ Nottingham Business School

中国学生入学要求

为来自中国的学生设计 Bachelors degree (four years or six years in medicine / dentistry) from recognised institution in China. Grades of 75% or above. Grades of 70% or above from 211 universities. IELTS: 6.5 with a minimum of 5.5 in each component.

课程信息

学制：全日制(1 年)全日制(2 年)

学费：£17,300.00 (¥ 156,217) /年

开学时间：2022九月27日, 2022一月17日

申请截止日期：

留学地点：City Campus50 Shakespeare Street,Nottingham,Nottinghamshire,NG1 4FQ, England