• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Creative marketers are in high demand as organisations, brands and agencies look for fresh perspectives on how to tackle existing and emerging challenges faced today. With the rapid inception of new technologies and channels, and changes in consumer behaviours and perceptions, the industry needs new thinking. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing (CIM), our MSc Advertising and Marketing Communications degree will prepare you for the dynamic world of marketing communications, equipped with the skills, knowledge and confidence to make your mark.

Through contemporary case studies and applied projects, you will be introduced to the principles of communications, marketing and consumer behaviour and develop a comprehensive knowledge of advertising and communications theory and management in global settings. In your third semester, you will choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an internship experience project, or a business research project.

Designed for aspiring communications specialists

This course is aimed at students from a range of backgrounds who don't necessarily have a background in marketing or advertising. Whether you want to work for a creative advertising agency or in-house for major international companies, our MSc Advertising and Marketing Communications degree will ensure you learn the theory, tools and techniques needed to develop into an effective marketing specialist ready to operate at strategic and tactical levels in industry.

What you’ll gain from this degree?

• a Graduate Gateway accreditation from the CIM which means you will have the option to gain two professional qualifications - the Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional Marketing.
• the opportunity to attend different advanced workshops with our industry partners and expert practitioners, where you will sharpen your practical skills.
• knowledge and understanding on how organisations develop marketing communications strategies and implement relevant tactics to enhance their brand reputation.
• knowledge of the marketing communications mix and an applied knowledge of how to apply its elements in different circumstances.
• a comprehensive knowledge and critical understanding of marketing and communications strategy development process.

What you'll study

At NBS you can create a personalised learning experience, giving you a unique Masters degree that equips you with the skills you'll need, for the career you want. Each of the modules will be delivered over a four week period, with teaching delivered in three weeks and the fourth week left clear for assessment work. This enables you to focus on one subject at a time, whilst allowing time for preparation and assessment work. Take a look at our current term dates to give you an idea of the module structures.

Careers and employability

At Nottingham Business School, we’re focused on your employability from the start of your postgraduate degree. We provide you with a learning experience that integrates theory and practice.

所属院系

进入哪个院系学习？ Nottingham Business School

中国学生入学要求

为来自中国的学生设计 Bachelors degree (four years or six years in medicine / dentistry) from recognised institution in China. Grades of 75% or above. Grades of 70% or above from 211 universities. IELTS: 6.5 with a minimum of 5.5 in each component.

课程信息

学制：全日制(1 年)全日制(2 年)

学费：£17,300.00 (¥ 156,217) /年

开学时间：2022九月27日

申请截止日期：

留学地点：City Campus50 Shakespeare Street,Nottingham,Nottinghamshire,NG1 4FQ, England