• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The Advertising & Marketing Communications bachelor’s degree program provides students with a wide range of knowledge and practical skills related to the development and execution of integrated marketing communication plans, which embrace the promotional elements of strategic and creative advertising, media, branding, public relations, sales promotion, and digital and search engine marketing. A hallmark of the program is the team approach to learning taught in a highly creative environment whereby students work in groups for real-world clients similar to an advertising or marketing agency.

Upon completion of the program, graduates are expected to:

• Apply the major concepts, skills and values of the advertising industry.
• Communicate effectively to diverse audiences, purposes and situations through a variety of professional methods as required by the advertising industry.
• Use decision-support tools to resolve contemporary business issues using ethical business practices.
• Analyze research and apply critical thinking to identify and recommend appropriate communications-based solutions for client/brand challenges that include traditional, digital and social executions.
• Develop branding and creative strategies for fully integrated campaigns that align with marketing and communications objectives for local, national and global brands.

Students create advertising strategies, plan and buy media, write publicity and cause-related materials, develop research strategies, develop digital and social media strategies and viral advertising programs, and produce concepts for print, broadcast and online advertisements. Students have the opportunity to hone these skills while participating in a term-long internship at a wide variety of employers. This is a semester long, 6–12 credit experience at a university-approved internship site.

The Advertising and Marketing Communications program offers two specializations (15 credits) at the Providence Campus that enhance and strengthen the qualifications of graduates interested in Digital Marketing & Analytics and Creative Advertising. These are intended to give students opportunities to develop expertise in a functional area that complements their major. Real-world applications are embedded in both specializations.

The Digital Marketing and Analytics specialization affords students who are either Marketing or Advertising & Marketing Communications majors the opportunity to gain additional knowledge and skills in the expanding digital marketing and research analytics industry. Students can pursue careers in digital media planning, digital analytics, database management, research management, search engine marketing and content marketing.

所属院系

进入哪个院系学习？ College of Business

中国学生入学要求

为来自中国的学生设计 Applicants must have completion of official secondary school transcript. English Proficiency Requirements: IELTS (International English Language Testing System, Cambridge) - 6.0, TOEFL iBT (Test of English as Foreign Language, Internet, ETS) - 75, PTE Academic (Pearson Test of English) - 50,TOEFL PBT (Paper-based - discontinued) – 535.

课程信息

学制：全日制(4 年)在线/远程学习(4 年)

学费：US$34,376.00 (¥ 222,547) /年

开学时间：2022八月30日, 2022一月10日

申请截止日期：

留学地点：College of Business8 Abbott Park Place,PROVIDENCE,Rhode Island,02903, United States