• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

IME, the honors sequence in Marketing, gives a select group of undergraduate students a hands-on opportunity to develop skills in marketing management while interacting with a Chicago area business. The real world focus of IME is an outgrowth of DePaul's strong links to the Chicago business community.

Instead of a series of classes that address a single marketing function, the IME curriculum features courses that address marketing issues in the way that managers are likely to encounter them. The stage is set for life-long learning in the marketing profession.

IME students are selected on a competitive basis. The evaluation is based on an interview, writing sample and performance in previous marketing and other coursework. Classes are limited in size and offered only once per year.

Learning Outcomes

Core Outcomes

Students will be able to:

• u200bu200bUse analytical and reflective skills in decision-making.
• Communicate effectively both orally and in writing.
• Recognize legal and ethical issues confronting them.
• Contribute to the performance of a group within a business setting.
• Know the differences among global economies, institutions, business practices and cultures.
• Acquire knowledge of the functional areas of business and the interrelationships among the functional areas within a business.u200bu200b

u200bProgram Specific Outcomes

Students will be able to:

• Create a value proposition.
• Distinguish features and benefits of products and services.
• Describe how external factors and demographic change affect demand for products and services.
• Identify marketing problems and develop appropriate solutions by collecting, analyzing, and interpreting data.
• Create a marketing plan.
• Use marketing methodologies/tools to make strategic decisions.

所属院系

进入哪个院系学习？ Driehaus College of Business

中国学生入学要求

为来自中国的学生设计 You are considered an international freshman applicant if you have been educated outside of the U.S. at any time during secondary school (high school). Graduation Certificate and official records showing grades for all years. TOEFL: 80 on the IBT TOEFL with no subsection lower than 17; IELTS Academic: 6.5 on the IELTS Academic; PTE Academic: minimum English academic score of 53.

课程信息

学制：全日制(192 小时)

学费：US$41,601.00 (¥ 269,321) /年

开学时间：2022九月8日

申请截止日期：预计在February 2023

留学地点：DePaul UniversityLoop Campus,1 East Jackson Blvd,CHICAGO,Illinois,60604, United States