• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The ultimate goal of an organization is to satisfy the needs and wants of its customers profitably. The Marketing Department offers a variety of courses designed to develop and sharpen student skills to analyze and solve marketing problems. Successful marketing requires the ability to know how and when to do research, how to analyze markets and behaviour, and how to develop products and services that satisfy or even anticipate customers’ needs. The purpose of the undergraduate program in Marketing is to prepare students for successful marketing careers by teaching them the knowledge and skills to identify marketing problems and develop solutions that meet customer needs.

Learning Outcomes

Core Outcomes

Students will be able to:

• Use analytical and reflective skills in decision making.
• Communicate effectively both orally and in writing.
• Recognize legal and ethical issues confronting them.
• Contribute to the performance of a group within a business setting.
• Know the differences among global economies, institutions, business practices and cultures.
• Acquire knowledge of the functional areas of business and the interrelationships among the functional areas within a business.

u200bProgram Specific Outcomes

Students will be able to:

• Create a value proposition.
• Distinguish features and benefits of products and services.
• Describe how external factors and demographic change affect demand for products and services.
• Identify marketing problems and develop appropriate solutions by collecting, analyzing, and interpreting data.
• Create a marketing plan.
• Use marketing methodologies/tools to make strategic decisions.

所属院系

进入哪个院系学习？ Driehaus College of Business

中国学生入学要求

为来自中国的学生设计 You are considered an international freshman applicant if you have been educated outside of the U.S. at any time during secondary school (high school). Graduation Certificate and official records showing grades for all years. TOEFL: 80 on the IBT TOEFL with no subsection lower than 17; IELTS Academic: 6.5 on the IELTS Academic; PTE Academic: minimum English academic score of 53.

课程信息

学制：全日制(192 小时)

学费：US$41,601.00 (¥ 269,321) /年

开学时间：2022九月8日

申请截止日期：预计在February 2023

留学地点：DePaul UniversityLoop Campus,1 East Jackson Blvd,CHICAGO,Illinois,60604, United States