• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

In the Bachelor of Marketing, you'll build an extensive toolbox of skills to succeed as a professional marketer. Learn everything from social media, advertising, digital marketing and campaign planning to consumer behaviour, market research, branding, marketing strategy and data analysis.

Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. It’s much more than just advertising or selling. Rather, it’s about connecting an organisation to its stakeholders through understanding and servicing their needs.

With a Bachelor of Marketing you’ll learn what makes a brilliant marketing strategy, how brands build value through differentiation, and develop the creative and technical insights you need to help businesses build their brand.

The Coca Cola logo is recognised by 94 per cent of the world’s population. So how did one of the planet’s most iconic brands earn a prime spot in fridges around the world? And how has it managed to stay current for so long?

In this course, you'll learn a combination of technical, practical and analytical skills – from understanding buying behaviour to building social campaigns.

This degree will give you a combination of technical, practical and analytical skills, from understanding buying behaviour to building social campaigns – everything you need to think and act as a professional marketer.

You’ll also be exposed to the latest thinking and highest quality research in areas such as branding and communications, business-to-business marketing, consumer behaviour, retailing, services, market modelling, marketing strategy and social marketing.

This specialist degree will qualify you as a professional marketer and provide the know-how for making successful marketing decisions. Marketing studies are combined with a general business education to ensure that you have a broad perspective of business from which to enter and progress in your marketing career.

所属院系

进入哪个院系学习？ Monash Business School

中国学生入学要求

为来自中国的学生设计 VET Certificate IV graduates: To be considered, applicants who have completed VCE or its equivalent and who are applying with a Humanities or Social Science based Cert IV will require an average result of at least 80%. Programs that involve competency-based assessment without grades or marks will not meet the admission requirements. No credit is granted for these studies

课程信息

学制：全日制(3 年)

学费：A$45,000.00 (¥ 224,901) /年

开学时间：2022七月26日, 2022二月28日, 2022七月25日

申请截止日期：

留学地点：Caulfield campus900 Dandenong Road,CAULFIELD EAST,Victoria,3145, MELBOURNE, Australia