• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ Marketing at Durham is varied and dynamic. Our programmes adopt an interdisciplinary approach, drawing on knowledge from fields such as psychology, sociology, anthropology, philosophy and economics. In addition to understanding functional aspects of the subject which include areas such as strategy, consumer behaviour, branding, market research and communications; you will have the opportunity to develop specialisms in areas that interest you.Flexibility – subject to successful completion of your first year – it may be possible to change your degree path to Business and Management. (Students who require a Tier 4 visa will need to check this is in accordance with the Tier 4 regulations which are in place at that time).**Year 1**This year aims to develop a foundation of knowledge and skills in marketing and management. You not only study the principles of marketing, but have the opportunity to develop competencies in research, analysis and investigation, as well as achieving a foundational knowledge in the functions of business at both an environmental and organisational level.Core modules. you will study five core areas of study:Introduction to Business ResearchThe Changing World of BusinessPeople, Management and OrganisationsMarketing PrinciplesFinancial Information for ManagersOptional modules, you will study a further elective module, which in previous years have included:Economics and Psychology of Decision MakingNew Venture CreationA foreign language**Year 2**This year aims to develop students’ functional knowledge of marketing.Core modules, a series of core modules which cover the key functional areas of marketing:Strategic Brand ManagementIntegrated Marketing CommunicationsConsumer PsychologyResearch Methods and Statistics**Year 3**All of our degrees offer you the option of spending your third year gaining practical experience on a business placement. Business placements are a great way to develop your employment marketability and to engage with employers early in their recruitment pipeline. We actively encourage you to explore this as an option within your degree. A placement requires a minimum of forty weeks of work experience and the placement begins in the summer following completion of the second year, and this then becomes the third year of a four-year degree programme. This allows you to really explore and understand your job and to find out if the career or company is for you.You will develop your practical skills, confidence and maturity.You can focus on a specific career path -many employers recruit graduates from their placement programme.You will be able to contextualise your studies better, be more mature in your attitude to work.You may decide to draw on your working experiences and access a more fulfilling dissertation research subject.You will gain invaluable job search and graduate research skills by engaging in the competitive placement recruitment process.To ensure you are getting the most out of your experience, we support your placement in a number of ways:**Year 4**Central to this year is the Dissertation. This allows you to conduct an extended, independent Research Project on a Marketing topic of your own choosing, under the close supervision of an academic member of staff. We review course structures and core content (in light of e.g. external and student feedback) every year, and will publish finalised core requirements for 2021 entry from September 2020.**Tuition fees displayed relate to the 2020/21 academic year. The tuition fees for 2021/22 academic year have not yet been finalised and will be displayed here once approved.**For more information on this course, please see our website.

所属院系

进入哪个院系学习？ Durham University Business School

中国学生入学要求

为来自中国的学生设计 General information on subjects/grades required for entry:A*A* in Maths and Further Maths at A Level plus A in a third subject; OR A*A in Maths and Further Maths at A Level (either way) plus A in a third subject plus suitable performance on the University�s Admission Test (TMUA); OR A* in Maths at A Level, A in AS Level Further Maths and AA in two further subjects plus suitable performance on the University�s Admission Test (TMUA); OR A*A at A Level in Maths and Further Maths (either way) plus A in a third subject plus 1 in any STEP. Please see our website for further information regarding the University's Admission Test. Specific subjects excluded for entry:General Studies and Critical Thinking.

课程信息

学制：全日制(4 年)

学费：£22,900.00 (¥ 204,895) /年

开学时间：2022九月27日

申请截止日期：

留学地点：Josephine Butler CollegeDurham City,Durham,DH1 3LT, England