• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Sports are an integral part of life for many. From community building local sports clubs to the elite athletes idolised by many, sport is a key part of our social fabric. It has also evolved into a big business where major brands are produced, promoted and consumed. The application of marketing and management skills in the sports industry can grow teams, events, and companies into competitive and profitable entities.

Sport Marketing and Management examines the sports industry from behind the scenes, looking at business and consumer relationships, the leadership and promotion of sporting careers and the organisation and advancement of sporting businesses.

What you will study

In this major you will develop the skills to lead and manage sporting careers and businesses, and gain insights into how successful sport management organisations should be designed and run. You will learn how marketing principles can develop the operations of sport organisations and how sport is used by sponsors to enhance their brand. You will also explore the perception of the role of sport in a healthy, active society and examine sport practices from a historical, physiological, sociological and philosophical perspective to understand some of the ethical challenges that can emerge.

You will have the opportunity to gain professional experience through an internship with a sporting organisation, or work on a research project to solve a real-world business issue presented by one of our sports industry partners.

This degree

You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will major in Sport Marketing and Management and develop the skills to understand the business of sport and succeed in a career in sports administration, sports leadership and management, and sports marketing and public relations.

You will also undertake a final-year capstone subject where you will collaborate with students from other disciplines to demonstrate all that you have learned. You’ll also have opportunities to gain valuable professional experience through an internship as part of your degree.

Career opportunities

Auditor Banker Analyst Financial controller Accountant Policy advisor Business adviser OHS officer HR manager consultant Stock broker Insurance broker Fund manager Exporter/importer Public relations coordinator Market researcher Advertising executive Brand/product manager Event manager

所属院系

进入哪个院系学习？ Faculty of Business and Law

中国学生入学要求

为来自中国的学生设计 Students who have completed the equivalent of Australian high school (Year 12). IELTS Academic Overall Score of 6.0, reading 6.0, writing 6.0, listening 6.0, speaking 6.0; TOEFL (Internet-based) score of 79, reading 18, writing 18, listening 18, speaking 18; PTE Academic overall score of 57 (Reading and Writing 57, Speaking and Listening 50).

课程信息

学制：全日制(3 年)

学费：A$30,240.00 (¥ 151,133) /年

开学时间：2022七月26日, 2022二月28日, 2022七月25日

申请截止日期：27-Jun-22

留学地点：University of WollongongNorthfields Avenue,UNIVERSITY OF WOLLONGONG,New South Wales,2522, WOLLONGONG, Australia