• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The MA Strategic Communication is designed to provide you with an in-depth understanding of the uses, and abuses, of communication by a range of government, corporate and third sector organisations.

As part of the programme, you will explore some of the following questions:

• How do companies position themselves in an increasingly competitive marketplace? How do they manage crises and respond to challenges?
• How are governments, local, regional and national promoting their policies to stakeholders across the globe? What is the role of high-profile media events in this process?
• Are social media platforms turning us all into brands? Should we be worried about the rise of branding culture? Are digital technologies empowering and who do they benefit?

Throughout this master's in Strategic Communication, there will be a particular focus on how different organisations develop and realise key strategies in the communication of not only products and ideas but also places and experiences. Of particular interest will be changes in these communication practices as a result of both digitalisation and globalisation, and there will opportunities to engage with theoretical approaches, as well as practical examples and case studies from around the world.

Who should study this programme?

Our master's in communication is ideal for students with an interest in communication studies, specifically the role of communications in political, corporate and third sector messaging and positioning. It also provides an ideal foundation for those wanting to build a career in the marketing, public relations, advocacy and campaign management sectors.

所属院系

进入哪个院系学习？ Communication and Media

中国学生入学要求

为来自中国的学生设计 Students are required to have a bachelor degree (4 years) for entry to a postgraduate programme.

课程信息

学制：全日制(1 年)

学费：£19,950.00 (¥ 180,147) /年

开学时间：2022十月, 2022一月

申请截止日期：

留学地点：Loughborough UniversityLoughborough,Leicestershire,LE11 3TU, England