• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

As well as covering the traditional founding concepts and theories of marketing, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer.

Social media marketing has transformed the way organisations around the world communicate. Social media tools and strategies have experienced the most radical change in the last few years, completely transforming the way that organisations communicate, interact and respond to their customers / consumers.

Careers:

Graduates who had previously studied marketing or general business, choose MSc International Marketing in order to develop their career in this area and develop a stronger understanding of the latest trends.

Those graduates who had never studied marketing / general business previously, use their new-found knowledge to launch careers in marketing or perhaps continue in a marketing role already. We have seen many graduates who have continued working in areas related to their undergraduate studies but now have stronger marketing knowledge.

You are demonstrating an interest in digital and social media marketing channels and approaches.

Graduates move into all size of business and across all sectors, including many who have launched their own businesses.

所属院系

进入哪个院系学习？ School of Business

中国学生入学要求

为来自中国的学生设计 Students with a Bachelor degree with an overall average grade of 75% or above from a recognised university will be considered and borderline cases if the student has a relevant degree and good grades in relevant subjects and/or relevant work experience of at least 5 years will also be considered. IELTS score of 6.5 overall, including at least 6.0 in writing and 6.0/5.5 in the other three components.

课程信息

学制：全日制(12 个月)

学费：£18,950.00 (¥ 171,117) /年

开学时间：2022九月20日

申请截止日期：

留学地点：Dundee City CampusUniversity of Dundee,Dundee,DD1 4HN, Scotland