• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

In a competitive environment where organisations are focusing on long-term business planning to succeed, there is a high demand for strategic marketing professionals at senior level. Drawing on the expertise of both our marketing faculty and industry partners, our MSc Strategic Marketing Leadership takes a contemporary view of marketing practice and challenges you to critically analyse and apply the underpinning frameworks and theories.

This degree will engage you in data driven decision making and cutting edge thought leadership, advance your communication and research skills and apply your knowledge of strategic marketing to solve real-world business challenges. Through the use of case studies and business simulations, you will develop the knowledge and confidence to tackle the complex issues posed by both large and small-scale enterprise and learn to apply creative thinking to solve evolving strategic challenges facing marketers.

This course is accredited by the Chartered Institute of Marketing (CIM) and you will have the opportunity to graduate with the CIM Marketing Leadership Programme qualification. This is a new Level 7 qualification for senior marketers and would usually require at least 5 years senior management experience.

Designed for aspiring marketing leaders

Our MSc Strategic Marketing Leadership provides advanced-level study in marketing. It is the ideal next step for marketing graduates who want to uncover deeper marketing insights from a strategic perspective and develop into effective, strategic-minded and confident marketing leaders.

What you’ll gain from this degree?

• develop skills and knowledge to become an effective strategic marketing professional with a global outlook, equipped for a successful international career in marketing, business or management.
• ability to evaluate the rigour and validity of published research and assess its relevance to the practice of conventional marketing and synthesise existing research to identify alternative approaches.
• demonstrate proficiency in the use of techniques of research and enquiry to draw conclusions from a critical evaluation of relevant conventional marketing issues.
• understand traditional and contemporary debates related to the philosophy and practice of marketing and business strategy.

Assessments

A range of assessment methods are used across the course, the choice of which reflects the needs and demands of the different types of module. Some modules will assess the ability to work collaboratively in a team and others will assess individual capability. Types of assessment will range from examinations to group presentations including essays, reports, financial analyses, literature reviews and research based projects.

The interactive nature of the taught sessions offers opportunities to gain feedback on your performance before being formally assessed and increasing use is made of eLearning to further support the feedback process.

Careers and employability

At Nottingham Business School, we’re focused on your employability from the start of your postgraduate degree. We provide you with a learning experience that integrates theory and practice.

所属院系

进入哪个院系学习？ Nottingham Business School

中国学生入学要求

为来自中国的学生设计 Bachelors degree (four years or six years in medicine / dentistry) from recognised institution in China. Grades of 75% or above. Grades of 70% or above from 211 universities. IELTS: 6.5 with a minimum of 5.5 in each component.

课程信息

学制：全日制(1 年)全日制(2 年)

学费：£17,300.00 (¥ 156,217) /年

开学时间：2022九月27日

申请截止日期：

留学地点：City Campus50 Shakespeare Street,Nottingham,Nottinghamshire,NG1 4FQ, England