• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Businesses with global ambition are actively looking for internationally minded marketing professionals. Available for full- or part-time study, this course will give your career an edge by teaching you valuable core marketing techniques and a broad range of business skills which you can use in different contexts and countries. You do not need to have previously studied marketing and if you’re already working you can study flexibly around your commitments.

Why QMU?

• You’ll gain the optimum balance of marketing theoretical and practical knowledge, and transferrable skills, that are equally valued by large global corporations, small businesses and the public sector.
• You’ll engage in real-life marketing consultancy, enhancing your employability and benefit from a range of guest lecturers and field trips to organisations across Scotland.

Course overview

A global perspective, theoretical and practical knowledge, and transferrable business skills – if you have those in your professional marketer’s kitbag then you can expect a rewarding and stimulating career. We have designed this course to equip you with just such an international skillset. It is suitable for both those who have an undergraduate degree in business seeking to deepen their understanding of marketing and those with a degree in another discipline seeking to develop marketing and related skills.

By encouraging you to become critically reflective, the course will develop your knowledge of the contemporary issues affecting marketing management, and equipping you with the practical skills that are essential for developing a career in the field.

During the course, as well as learning a range of key marketing skills, you may have the opportunity to engage in real-life marketing consultancy agreed between you, a client and tutors at QMU.

Careers

You will be qualified for a broad spectrum of marketing and management positions within a range of businesses and other organisations. Previous QMU graduates have gone on to work in marketing agencies, run their own business, work in a ‘not for profit’ role and work in marketing and communications positions in industry in the UK, Europe and further afield.

Exit awards

MSc (180 credits)/ PgDip (120 credits)/ PgCert (60 credits)

所属院系

进入哪个院系学习？ School of Arts, Social Sciences and Management

中国学生入学要求

为来自中国的学生设计 Students who hold a good Bachelor’s degree from a recognised university with a minimum of 70% (Grade B) or a GPA of 3.0 will be considered.

课程信息

学制：全日制(1 年)

学费：£14,500.00 (¥ 130,934) /年

开学时间：2022九月20日

申请截止日期：

留学地点：Queen Margaret University, EdinburghQueen Margaret University Drive,Musselburgh,Edinburgh,EH21 6UU, Scotland