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专业概况
在这里学什么？Developed and awarded by RMIT University, Australia. RMIT has a 5-Star QS ranking for excellence in higher education and is 15th highest ranked university in Australia (QS World University Rankings 2019 – 20). RMIT is ranked 21st in the world and 5th in Australia among universities less than 50 years old (QS Top 50 Under 50 index 2019). RMIT is among the world’s top 150 universities in Computer Science and Information Systems, Business and Management Studies, Accounting and Finance, Engineering (Chemical); Engineering (Mechanical, Aeronautical and Manufacturing); and Geography (QS World University Rankings by Subject 2018).
The Bachelor of Business (Marketing) has a successful history of producing outstanding graduates for the marketing industry. Blending practical theory with modern, industry-based learning; the programme aims to prepare students for a career in the world of marketing.
Students will develop skills across a broad range of business areas, whilst specialising in marketing activities such as brand and product management, market research, advertising, business development, promotion and many others. Students will gain a thorough theoretical appreciation of the marketing discipline as well as specific practical skills and knowledge that will be of immediate value of workforce.
Marketing is a discipline that guides the entire organisation to create customer satisfaction. It involves identifying customer needs and wants, creating strategies for the development and design of products and services, and making decisions about their pricing, promotion and distribution.
Marketing is a dynamic and expanding area. Students need to be creative, flexible, enthusiastic and disciplined in their approach to practical and theoretical problems to prepare for a career where marketing planning, development and research are required.
Professional Accreditation or Recognition
The Bachelor of Business (Marketing) is accredited by the Australian Marketing Institute (AMI).
Enrolled students are eligible for Student membership of the Australian Marketing Institute (AMI) and graduates are eligible for Graduate membership of Australian Marketing Institute (AMI).
Further Education
Graduates may further their studies in the Masters programme.
Career Prospects
Graduates gain employment in all fields of business. Graduates might work as:
所属院系
进入哪个院系学习？ SIM Global Education中国学生入学要求
为来自中国的学生设计 Students must have three GCE 'A' Level passes or minimum of 3 H2 level subjects with a pass or above. Advanced 1 – 16 Modules: An RMIT approved non-business diploma from any of the local polytechnics. Advanced 2 – 12 Modules: An RMIT approved relevant business diploma from SIM or any of the local polytechnics. Other qualifications will be considered on a case-by-case basis by the university. English Language Requirements: Applicants who have not achieved a minimum of C or better in General Paper at AS/H1 Level or Knowledge and Inquiry at H2 must provide evidence of at least ONE of the following: IELTS (Academic) - 6.5 (no band less than 6.0); TOEFL - Paper-Based = 580 (TWE 4.5); TOEFL - internet-Based Test (iBT) = 92, with minimum of 20 in all sections; Pearson Test of English (Academic) (PTE(A) = 58 (no communication band less than 50); Cambridge English: (Advanced CAE) (up to 2014) = 58 with no less than 'borderline' in each skill; Cambridge English: (Advanced CAE) 2015 onwards: 176 with no less than 169 in any component; RMIT English Worldwide (REW) Advanced Plus or equivalent; Successful completion of a recognized approved Diploma qualification or higher, where the language of instruction was English. Have successfully studied Singapore Cambridge 'A' levels at a Singaporean high school for at least 2 years and met the academic entry criteria of 3 A/H2 level passes. Other equivalent qualifications approved by RMIT will be considered.课程信息
学制：全日制
学费：
开学时间：2022七月1日
申请截止日期：
留学地点：SIM Global Education461 Clementi Road,599491, Singapore
