• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Marketing is the art and science of managing relationships between buyers and sellers. As such, every product, service, and idea that is offered requires marketing. In addition to businesses, marketing technologies are used by non-profit organizations, government agencies, political entities, and other types of organizations. Modern marketing decisions are based on statistical analyses, market tests, and other research techniques. Studying marketing prepares students to enter this growing and ever-changing sector of the global economy in positions such as marketing managers, sales managers, retail buyers, marketing representatives, professional salespersons, internet or direct response marketing managers, and advertising account representatives.

Learning Objectives

Throughout the business curriculum, students receive significant exposure to each of the College’s learning goals: Knowledge of Business: Students will have strong working knowledge of fundamental concepts in accounting, finance, management, marketing, information technology, strategy, and law.

Critical Thinking: Students will learn to effectively and persuasively assimilate and evaluate information to solve business problems.

Quantitative Reasoning: Students will be able to interpret, represent, and evaluate quantitative information and integrate such information into business decisions and recommendations.

Effective Written Communication: Students will be able to develop and organize ideas, adopt an appropriate tone, employ correct grammar, sentence structure and mechanics, use appropriate vocabulary, and correctly cite sources for facts, quotations and ideas.

Effective Oral Communication: Students will be able to develop and organize ideas, successfully employ technology in support of a message, speak extemporaneously with minimal hesitations and fillers, adopt an appropriate tone, use appropriate vocabulary, employ correct grammar and sentence structure, and manage presentation pacing and timing effectively.

Ethical Decision Making and Social Responsibility: Students will recognize the ethical and societal implications of proposed actions, employ decision-making tools to evaluate the ethical and societal effects of a variety of options, and make sound decisions in accordance with the analysis and evaluation of options.

Life-Long Learning: Students will be immersed in an environment that encourages life-long learning through extensive opportunities to learn in team settings and to develop effective team skills, to develop research skills to advance learning, and to strengthen critical thinking skills.

所属院系

进入哪个院系学习？ Jake Jabs College of Business and Entrepreneurship

中国学生入学要求

为来自中国的学生设计 Freshmen will be considered for admission on the basis of their secondary school record and their English proficiency. Applicants who can prove their English language proficiency and have a minimum cumulative grade-point average of 2.5/4.0 on a U.S. scale will qualify for admission. English Proficiency Examination: Internet-based TOEFL test (iBT): 71, Revised TOEFL Paper-delivered test: 56, Paper-based TOEFL test (PBT): 525, IELTS: 6.0, PTE Academic: 48.

课程信息

学制：全日制(4 年)

学费：US$27,400.00 (¥ 177,385) /年

开学时间：2022五月10日, 2022八月25日, 2022一月19日

申请截止日期：1 July 2022, 15 November 2022, 15 March 2023

留学地点：Jake Jabs College of Business and EntrepreneurshipMontana State University,BOZEMAN,Montana,59717, United States