• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Digital Marketing is the chosen marketing approach for many companies and is now a major component of any marketing plan. The MSc Digital Marketing degree enables you to develop digital marketing plans and strategies, through an emphasis on solving real problems for real clients, whilst being taught by award winning lecturers who are enthusiastic about their subjects.

You will develop the skills to formulate appropriate responses (from both a client and agency perspective) to complex marketing problems, within fast paced, challenging marketing environments.

This degree route provides a critical appreciation of the elements which digital marketing strategies cover, including web site development and analytics, consumer behaviour, social media marketing, digital campaign planning and branding within the global marketing context.

You will be introduced to current and relevant examples of digital marketing and be given the opportunity to develop digital marketing plans for a range of companies and situations.

Contemporary issues in digital marketing will be discussed and used in class groups to develop your understanding of the opportunities and multi-channel management decisions facing marketers.

Using this knowledge, allied to the use of models and tools, will prepare you for employment in areas such as, campaign management, paid search advertising, social media marketing and other digital marketing roles.

Teaching and Assessment

The course is mainly assessed through coursework.

所属院系

进入哪个院系学习？ Business School

中国学生入学要求

为来自中国的学生设计 Students need 4 year bachelor degree (Xueshi) with minimum 70% / GPA score of 2.8 out of 4.

课程信息

学制：全日制(1 年)

学费：£14,900.00 (¥ 134,546) /年

开学时间：2022十月, 2022十月

申请截止日期：

留学地点：Bognor Regis CampusUpper Bognor Road,Bognor Regis,West Sussex,PO21 1HR, England